daniela markova soukup

About

Daniela Markova Soukup is a Chicago-based multidisciplinary graphic designer and creative director with twelve years of experience in building brands for businesses and entrepreneurs. 

She believes design is more than a beautiful presentation. It's about ambition, aesthetics, honesty, trust, and commitment—an open and collaborative relationship that can lead to passionate discussions and thoughtful creative solutions, organically suited to the client's needs.

Daniela holds a Bachelor of Fine Arts Degree in Graphic Design from Columbia College Chicago. She has an affinity for detail and typography and enjoys creating clean, minimal and elegant designs. On a personal note, she is a fire escape lover, architecture admirer, food enthusiast and travel buff.
 


Process

EXPLORATION

Creative Brief
The branding process begins with a questionnaire, specifically designed to help solidify the client’s objectives, determine the project’s scope of work and provide a deeper look into the company’s environment.
 

CONSULTATION

Research + Strategy
The client’s industry, history, objectives and competition are analyzed in order to define authentic values, establish differentiation elements and outline a confident and clear creative direction.

 

CREATION

Concept + Design
  The problem-solving phase focuses on the development of fundamental principles and the generation of visual components that emphasize the brand’s personality and highlight its uniqueness.  

 

Production

Implementation
The approved creative concept is applied to the brand identity and collateral with careful planning and impeccable execution to ensure a strong brand positioning and the timely output of all deliverables.


To design is much more than simply to assemble, to order, or even to edit; it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse.
— Paul Rand

services

Brand Consultation + Strategy
Brand Development + Implementation
Brand Identity + Logo
Book + Catalogue Design
Creative + Art Direction
Editorial + Publication Design
Environmental Graphics
Information Architecture
Packaging + Apparel Design
Print + Collateral Design
Vendor Coordination
Web Design + Development

Industries

Architecture + Construction
Education
Beauty + Fashion
Finances
Food + Beverage
Health + Wellness
Home Goods
Legal
Nonprofit
Publishing
Real Estate
Sports + Entertainment